“How can I persuade someone who doesn’t like me?” was the question. It came in an email. And it reminded me of an email I got years ago, from a guy with a phobia. He said, “I’ve gained some weight, and I’ve noticed my phobia has been getting worse. Is there something trapped in the […]Continue reading
What is the most important word in persuasion and how can you use it to become more influential and a better persuader/therapist? How do you use a simple question to re-tool and revitalize any marketing, persuasive or therapeutic message?
And how do I reveal all in this tale of the world’s worst sales pitch? What does it have to do with rock ‘n’ roll? Find out in Louie Louie & The Most Important Word In Persuasion.Continue reading