Should you post your prices?
Should You Post Your Session Fees On Your Hypnotherapy Practice Site?
I got an email recently with a good question about posting session prices on your web site. Should you or shouldn’t you?
To me, the answer is going to be different for different situations. Are you new? Are you good at turning phone calls into clients? Is your priority being efficient with your time or getting the maximum number of clients?
To tell you the truth, I’m a bit suspicious of anyone who tells you that there’s only one answer to that question.
Here’s how I responded…
Different Strokes For Different Folks
It’s important to take these things into account…
1) Your current situation
2) Your goal
Here’s the big picture…
If you are getting plenty of calls and you want to eliminate folks who would be unwilling to pay your prices, go ahead and post your prices.
If you’re not getting many calls and you believe you can get more clients by talking to potential clients, then consider not posting them.
Of course, a lot of people are in-between those two situations. Here are a couple of things to consider…
- You can play it by ear — if it doesn’t work, change it.
- You can set the frame for whichever way you decide.
Not showing your prices can be framed along these lines…
“I tailor my sessions to each individual client. It’s not a cookie cutter process. After you come in for a free consultation, we’ll talk about what you can expect.”
Showing you prices can be framed as you being open and transparent with your business policies.
Remember: Marketing Should Eliminate Non-Clients As Well As Help Select Potential Customers
Your web site is a marketing platform. An ideal marketing piece will attract your ideal client and repel people that aren’t your anywhere near your ideal client. It’s better to call out strongly to people you want to attract and not worry about how you appear to those who are not your ideal clients. So, f your ideal client is those for whom price is not the most important concern, go ahead and post your prices.
If your ideal client does have pricing concerns at the top of their list, emphasize that you have a sliding scale, low rates or payment plans.
PS: Discover the critical marketing mistake 93.6% of hypnotherapists make.