Hypnosis in Sales, Persuasion & Influence
One of the techniques NLP Practitioners and Hypnotherapists use is called “Future Pacing.”
As hypnotherapists, we take people out into the future and have them imagine already having achieved their goals. In other words, a person who wants to be thin and healthy and exercise regularly–we take them out into the future, having already achieved that and step them in to that. So they’re imagining themselves out on the future thin and healthy and energetic and everything they want to be. We make sure there’s a tremendous number of positive feelings attached to that imagination. So that whenever they think about exercising, that goal pops into their mind and they have all those positive feelings which motivate them to take action such as exercising or eating healthy. That’s future pacing.
In hypnosis, we use specialized techniques to really wrap their mind into this idea, so that they experience it as closely to reality as possible. We get all of their senses involved.
Now, your best sales people and your best persuaders are going to do the same thing. If you were selling vacation packages to the Bahamas, you’d step you clients into the Bahamas, experiencing a wonderful time and those positive feelings would motivate them to take action and buy your packages. You’d close a much higher percentage that way.
That’s future pacing and that’s how to use it in a sales context.
Now, I recommend that all salespeople learn and study hypnosis because that’s what hypnotists are great at–creating that environment and creating that imaginations so that it’s more and more real. And more and more emotions come up in that imagination. And it’s those emotional buttons that push people to buy or not buy.